Carsten Jamrow
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Mercedes-Benz SUV

In this integrated Campaign, it's all about showing that the Mercedes SUV range is “At home in every terrain”. 

For the campaign, we took five celebrity ambassadors: Formula 1 champion Lewis Hamilton, adventurer Mike Horn, pro surfer Garrett McNamara, show jumper Meredith Michaels-Beerbaum, and top model Petra Némcová.

Mercedes-Benz SUV Campaign

It’s all about showing you that the Mercedes SUV range is “At home in every terrain”. For the campaign, we took five celebrity ambassadors: Formula 1 champion Lewis Hamilton, adventurer Mike Horn, pro surfer Garrett McNamara, show jumper Meredith Michaels-Beerbaum, and top model Petra Némcová.

For the website, the viewers can select an ambassador and find more details about the life of that celebrity. There, viewers will also learn how a particular SUV is a perfect fit for the celebrity’s lifestyle.

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On Social Media, the Videocontent was spread on facebook and instagram in short video snippets.

 

The TVC takes each celebrity and shows us a glimpse into their worlds and how Mercedes-Benz SUVs are particularly tie in into all that.