Vodafone "4 Milliarden"
Vodafone has been investing 4 billion euros in the net-infrastructure in Germany. This meant an increase of 4 billion Euros for selfies, food pictures and cat content.
The 4 billion integrated campaign was searching for the best UGC around Germany. Users could upload selfies, animal and food pictures for example. The best-rated content was used in a TVC. A responsive microsite embedded all relevant content via Instagram. The campaign was activated via TV and German YouTube stars like Simon Dessue and Daggi B.