Carsten Jamrow

Vodafone 4 Milliarden

Vodafone "4 Milliarden"

Vodafone has been investing 4 billion euros in the net-infrastructure in Germany. This meant an increase of 4 billion Euros for selfies, food pictures and cat content. 

The 4 billion integrated campaign was searching for the best UGC around Germany. Users could upload selfies, animal and food pictures for example. The best-rated content was used in a TVC. A responsive microsite embedded all relevant content via Instagram. The campaign was activated via TV and German YouTube stars like Simon Dessue and Daggi B.

This was the TVC in which the social media content was integrated.